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What is SEO: An SEO Introduction

Search engine optimization, also commonly referred to as SEO, is the process of improving the visibility of a website or web page in search engines. This process typically involves improving the coding or design of an existing website or building a website using search engine friendly tactics. The goal of SEO is to improve the organic or unpaid ranking of a website for common searches in popular search engines including Bing, Google, and Yahoo.

At Silver Scope web design, we offer a complete variety of SEO services that can help businesses improve the search engine optimization of an existing website or develop a new search engine optimized site. To learn how our SEO services can help your business or to learn more information about “What is SEO”, please contact our SEO company.

Is SEO Important?

As most web design experts will agree, yes, SEO is crucial to any business that is trying to use their website as an effective marketing tool. A good website cannot be successful if it cannot be found by new and existing customers. With proper search engine optimization, your website will rank high for popular searches in search engines like Google, Bing, and Yahoo. Therefore, SEO allows your website to attract new business and makes it an effective online tool for drawing in new customers.

At Silver Scope Web Design, we believe that SEO and user optimization are equally important factors to consider when designing a website. This is because without SEO, users will not even find or visit your website. However, if you ignore the user when designing a website and optimize only for search engines, the users that do find your website may not stay long and will not be likely to buy your products or services. Therefore, when we offer SEO services to businesses, we also maintain a focus on designing websites that are user friendly as well as search engine friendly. This means utilizing a clear navigation and layout as well as including text that is easy to read, relevant, and informative as well as being SEO friendly.

What is Effective SEO?

In order to be effective as part of an Internet marketing strategy, SEO should improve a website's ranking for poplar search phrases rather than just obscure, un-searched for phrases. Therefore, the SEO process should not only consider key phrases that relate to a business or industry, but also should look at which terms potential customers are searching are searching for. When you consider commonly searched phrases as part of an effective SEO process it can help you to better understand the market and improve your website's ability to draw in traffic.

At out SEO company, our search engine optimization and SEO copywriting processes include completing an analysis of commonly searched for key phrases in order to help us better understand your industry. Therefore, our SEO services will help increase your website ranking for relevant industry terms and key phrases making your website and effective marketing tool for your business.

What is SEO for Small Businesses?

Small businesses typically only serve small local areas, and because of this, many were cautious to begin an Internet marketing plan, as they did not see how they could attract only local customers. Search engines have come to understand this dilemma and adjusted their algorithms to account for customers searching for local businesses. With the local SEO services from our St. Louis SEO company, we can help small businesses across the country to target and attract customers in their local town or city. We will utilize a number of special SEO techniques to optimize your website for local searches in order to help even small businesses take advantage of online marketing.

To find out more about what SEO is and how this process can help your business, please contact our SEO company today.